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"This record is really, really relaxed, and it's fun," says Violent J.
"The reason it's fun is because we stopped trying to reach the mainstream audience.
They regularly make ICP's releases platinum sellers, and thousands of them trekked to suburban Detroit last summer for the first annual Gathering of Juggalos, a two-day festival of everything ICP.
So when ICP set out to make Bizzar and Bizaar with longtime producer and chief collaborator Mike E.
In other words, instead of trying to convert everybody into listening to our shit, this one's just for the juggalos out there." There are plenty of those, too.
Over the course of the past decade and five albums - Carnival of Carnage (1991), Ringmaster (1993), Riddlebox (1995), The Great Milenko (1997) and The Amazing Jeckel Brothers (1999), plus countless singles and EPs -- ICP's juggalo fan base has expanded like a hungry colony that can't get enough of their favorite wicked clowns.
"What I like about this record is it's really, really entertaining all the way through," says Clark.
2007 compilation from ICP featuring 18 of their absolute best jams.
Thanks to the savvy, street-level guerrilla marketing by the duo and its Psychopathic Records posse of ninjas, ICP's juggalo crew has been serviced by not only the music and live performances but also by comic books, videos (including the feature film Big Money Hustlas), an extensive and inventive line of merchandise, and the rough-and-tumble side project Worldwide Championshit Wrestling.
ICP -- which distinguished itself at last year's Woodstock festival by taping money to the bottom of giant balloons it sent sailing into the crowd -- readily acknowledges this is all for some tastes and not for others.
With ICP, people take things so seriously; they're not getting the clown aspect of the band." Entertainment of the highest order has been the goal since ICP's beginnings.
Fans of broad range of music, J and Shaggy cut their own stylistic path with their makeup, daringly explicit lyrics and an aggressive, energetic stage show that over the years has included elaborate sets, top-notch production values and the hysterically sticky tradition of spraying copious amounts of Faygo soda pop around the stage and on its crowds.We're never gonna sell 10 million records, never gonna get nominated for Grammys, never gonna make the cover of Billboard -- unless we pay for it.